brandGrowth


About us.

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Empowering brands to see beyond what they are for what they could become.


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brandGrowth



Strategy with imagination.

why brandGrowthAvoid quicksand.

We’ll help you avoid running in place and ending up way over your head. Our focus is on getting the right things done well.

why brandGrowth
Be the benefit.

We’ll answer the question, why you? with a clear strategic plan and compelling brand story.

why brandGrowth
Anticipate the bad bounce.

We’ll create operationally focused plans to get out ahead of what happens when things go right…and when things go wrong.

why brandGrowth
Yours is not the only truth.

We’ll help you discover what’s authentic, ownable and important and turn these into revenue driving, sales and marketing programs.

brandGrowth


How we work.

how we work
We love working with people who share our values.

how we work
Culture matters.

how we work
Humility over ego.

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how we work
Collaboration inspires.

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brandGrowth


Keeping it simple.

We’re easy to do business with.

We’ll be blunt and honest with you, we need you to be the same.

Time is money. We’ll treat yours as if it were ours.

We’ll listen to you, you listen to us.

You tell us what you want, we’ll tell you what you need.

If what we do doesn’t make you feel just a bit nervous

then we haven’t done our job.

brandGrowth


How we got here.

FRED REFFSIN

Fred Reffsin has had a diverse career in high profile, C-level leadership positions across a range of industries. He specializes in growing mature brands, and refocusing underperforming businesses and management teams. His experience includes renowned brands in luxury; home; fashion; professional services; technology and e-comm. In a prior life, he was a senior executive for several global advertising agencies and has served on the boards of for-profit and not-for-profit organizations.

Fred Reffsin, maverick

“I created brandGrowth years ago out of frustration with the silos, politics, and bureaucracy that destroyed creativity, inhibited growth and sucked the life out of a number of incredibly talented people. I experienced this as both a Madison Avenue executive and later, when I crossed the great divide and became “The client”.

The original vision, which still drives us today, was for a firm that delivers more rewarding outcomes by debunking the biases that resulted from years of following the “cults of conventional wisdom”…and working closely with our clients to fix what happened when they:

  • Got big then bad;

  • Were victimized by lazy marketing;

  • Lost control of their message;

  • Want to restore the passion that got them there in the first place.

The key to our success is to bring to each client engagement the expertise and empathy acquired over a career as a brand-building, entrepreneurial, status quo killing, story telling global luxury nomad, coach and mentor.

If you’re interested, let’s talk.

Fred Reffsin, Owner and President of brandGrowth llc

brandGrowth


Contact us.

FRED REFFSIN

freffsin@brandgrowth.com
1-845-507-3535