brandGrowth


About us.

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Empowering brands to see beyond what they are for what they could become.


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brandGrowth



Capabilities.

We are constantly evolving our capabilities –

focusing on key areas of expertise.


STRATEGY

GLOBAL BRAND BUILDING

STORYTELLING

MARKET ANALYSIS

SALES MANAGEMENT

TALENT ACQUISITION

ORGANIZATIONAL RESTRUCTURING

CULTURES OF ACCOUNTABILITY

BUSINESS DEVELOPMENT


Our experience focuses on B2C categories including luxury, home, fashion, watches, jewelry, leather goods, personal care, gift, toys and beverages.

brandGrowth



Strategy with imagination.

why brandGrowthAvoid quicksand.

We help you avoid running in place and ending up way over your head. Our focus is on getting the right things done well.

why brandGrowth
Be the benefit.

We answer the question, why you? with a clear strategic plan and compelling brand story.

why brandGrowth
Anticipate the bad bounce.

We create operationally focused plans to get out ahead of what happens when things go right…and when things go wrong.

why brandGrowth
Yours is not the only truth.

We help brands discover what’s authentic, ownable and important and turn these into revenue driving, sales and marketing programs.

brandGrowth


How we work.

We love working with people who share our values.

Accountability

Experience

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Collaboration

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brandGrowth


Keeping it simple.

We’re easy to do business with.

We’ll be blunt and honest with you, we need you to be the same.

Time is money. We’ll treat yours as if it were ours.

We’ll listen to you, you listen to us.

You tell us what you want, we’ll tell you what you need.

If what we do doesn’t make you feel just a bit nervous

then we haven’t done our job.

brandGrowth


How we got here.

FRED REFFSIN

Fred Reffsin has had a diverse career in high profile, C-level leadership positions across a range of industries. He specializes in growing mature brands, and refocusing underperforming businesses and management teams. His experience includes renowned brands in luxury; home; fashion; professional services; technology and e-comm. In a prior life, he was a senior executive for several global advertising agencies and has served on the boards of for-profit and not-for-profit organizations.

Fred Reffsin, maverick

“I created brandGrowth out of frustration with the silos, politics, and bureaucracies that destroy creativity, inhibit growth and suck the life out of incredibly talented people, as well as brands that have lost their purpose.

We advise brands how to change the narrative, to deal with the challenges of radical shifts to their business models.

We work with like-minded clients from start-ups to mature, under-performing or out-of-favor lifestyle brands and growing niche, lifestyle businesses. Our focus is to work closely with our clients to fix what happens when they:

  • Got big then bad;

  • Were victimized by lazy marketing;

  • Lost control of their message;

  • Want to restore the passion and purpose that got them there in the first place.

The key to our success is to bring to each client engagement the expertise and empathy acquired over a career as a brand-building, operationally focused, status quo killing, story-telling, global luxury ninja.

If you’re interested, let’s talk.

Fred Reffsin, Owner and President of brandGrowth llc

brandGrowth


Contact us.

FRED REFFSIN

freffsin@brandgrowth.com
1-845-507-3535