How We Got Here


Fred Reffsin has had a diverse career in high profile, C-level leadership positions across a range of industries. He specializes in growing mature brands, and refocusing underperforming businesses and management teams. His experience includes renowned brands in luxury; home; fashion; professional services; technology and e-comm. In a prior life, he was a senior executive for several global advertising agencies and has served on the boards of for-profit and not-for-profit organizations.

Fred Reffsin, maverick

"I created brandGrowth years ago out of frustration with the silos, politics, and bureaucracy that destroyed creativity, inhibited growth and sucked the life out of a number of incredibly talented people. I experienced this as both a Madison Avenue executive and later, when I crossed the great divide and became "The client".

The original vision, which still drives us today, was for a firm that delivers more rewarding outcomes by debunking the biases that resulted from years of following the "cults of conventional wisdom"...and working closely with our clients to fix what happened when they:

  • Got big then bad;

  • Were victimized by lazy marketing;

  • Lost control of their message;

  • Want to restore the passion that got them there in the first place.

The key to our success is to bring to each client engagement the expertise and empathy acquired over a career as a brand-building, entrepreneurial, status quo killing, story telling, global luxury nomad, coach and mentor.

If you’re interested, let's talk."

Fred Reffsin, Owner and President of brandGrowth llc