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Home Posts by “Fred Reffsin”

How Should Luxury Brands Craft “We’re Back” Messages?

Fred ReffsinMay 18, 2020beMuse-The BlogLeave a Comment

Luxury Daily April 22, 2020 By DIANNA DILWORTH As countries in Western Europe begin to loosen restrictions and even New York is seeing its curve flatten, luxury brands are beginning to wonder what is next … Read More

Home Suite Home: Enhancing Furnishings in a Remote-Working Environment

Fred ReffsinMarch 27, 2020brandGrowth...in the newsLeave a Comment

Luxury Daily March 27, 2020 By DIANNA DILWORTH As Instagram selfies of working from home abound, consumers are taking more pride in their home-office and dining-table environments. Luxury home furnishings brands looking to make up … Read More

Swarovski marks 125 years with anniversary collection to attract millennials

Fred ReffsinFebruary 24, 2020brandGrowth...in the newsLeave a Comment

From Luxury Daily February 24, 2020 By DIANNA DILWORTH Swarovski, known for its cut crystals, gemstones and jewelry, is turning 125 this year. To celebrate this milestone, the company has unveiled an anniversary collection in … Read More

Luxury watchmakers lead the way in owning pre-owned business

Fred ReffsinOctober 24, 2019brandGrowth...in the newsLeave a Comment

Luxury Daily By Sarah Jones On October 15, 2019 A growing number of watchmakers are launching brand operated secondhand services and sales, taking ownership of a piece of the booming market for pre-owned watches. While … Read More

Facebook Rebrands Instagram, WhatsApp to Clarify Ownership

Fred ReffsinAugust 6, 2019brandGrowth...in the newsLeave a Comment

From Luxury Daily August 6, 2019 By SARAH JONES Social networking giant Facebook Inc. is looking to make its ownership of subsidiaries Instagram and WhatsApp more apparent through a rebranding effort. Both of the platforms … Read More

Chanel embraces streetwear style with Pharrell collaboration

Fred ReffsinApril 1, 2019brandGrowth...in the newsLeave a Comment

from Luxury Daily April 1, 2019 By SARAH JONES French fashion house Chanel is speaking to a new generation of luxury shoppers with a collaborative collection that centers on urban aesthetics. Building on its existing … Read More

Tesla detours e-commerce-centric plans back to physical retail

Fred ReffsinMarch 13, 2019brandGrowth...in the newsLeave a Comment

From Luxury Daily March 13, 2019 By SARAH RAMIREZ As suddenly as U.S. automaker Tesla announced it was closing the majority of its stores to cut costs and focus on ecommerce sales, the electric vehicle … Read More

Tesla shifts gears to fully e-commerce buying experience

Fred ReffsinMarch 4, 2019brandGrowth...in the newsLeave a Comment

From Luxury Daily March 4, 2019 By SARAH RAMIREZ In a move intended to financially stabilize the company, electric automaker Tesla is adapting its retail strategies and moving car sales entirely online. As a result, … Read More

Luxury brands put their game faces on for Super Bowl efforts

Fred ReffsinFebruary 1, 2019brandGrowth...in the newsLeave a Comment

From Luxury Daily By SARAH RAMIREZ As hundreds of thousands of football fans arrive in Atlanta for Super Bowl LIII, luxury brands are taking advantage of a captive audience with special marketing efforts. In addition … Read More

Luxury brands look to get out the vote

Fred ReffsinNovember 6, 2018brandGrowth...in the newsLeave a Comment

From Luxury Daily by SARAH RAMIREZ As Americans prepare to cast their ballots in the 2018 midterm elections, luxury brands are getting creative in their efforts to encourage a high turnout at the polls. Despite … Read More

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Recent Posts

  • How Should Luxury Brands Craft “We’re Back” Messages?
  • Home Suite Home: Enhancing Furnishings in a Remote-Working Environment
  • Swarovski marks 125 years with anniversary collection to attract millennials
  • Luxury watchmakers lead the way in owning pre-owned business
  • Facebook Rebrands Instagram, WhatsApp to Clarify Ownership

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