Luxury Daily March 27, 2020 By DIANNA DILWORTH As Instagram selfies of working from home abound, consumers are taking more pride in their home-office and dining-table environments. Luxury home furnishings brands looking to make up … Read More
Swarovski marks 125 years with anniversary collection to attract millennials
From Luxury Daily February 24, 2020 By DIANNA DILWORTH Swarovski, known for its cut crystals, gemstones and jewelry, is turning 125 this year. To celebrate this milestone, the company has unveiled an anniversary collection in … Read More
Luxury watchmakers lead the way in owning pre-owned business
Luxury Daily By Sarah Jones On October 15, 2019 A growing number of watchmakers are launching brand operated secondhand services and sales, taking ownership of a piece of the booming market for pre-owned watches. While … Read More
Facebook Rebrands Instagram, WhatsApp to Clarify Ownership
From Luxury Daily August 6, 2019 By SARAH JONES Social networking giant Facebook Inc. is looking to make its ownership of subsidiaries Instagram and WhatsApp more apparent through a rebranding effort. Both of the platforms … Read More
Chanel embraces streetwear style with Pharrell collaboration
from Luxury Daily April 1, 2019 By SARAH JONES French fashion house Chanel is speaking to a new generation of luxury shoppers with a collaborative collection that centers on urban aesthetics. Building on its existing … Read More
Tesla detours e-commerce-centric plans back to physical retail
From Luxury Daily March 13, 2019 By SARAH RAMIREZ As suddenly as U.S. automaker Tesla announced it was closing the majority of its stores to cut costs and focus on ecommerce sales, the electric vehicle … Read More
Tesla shifts gears to fully e-commerce buying experience
From Luxury Daily March 4, 2019 By SARAH RAMIREZ In a move intended to financially stabilize the company, electric automaker Tesla is adapting its retail strategies and moving car sales entirely online. As a result, … Read More
Luxury brands put their game faces on for Super Bowl efforts
From Luxury Daily By SARAH RAMIREZ As hundreds of thousands of football fans arrive in Atlanta for Super Bowl LIII, luxury brands are taking advantage of a captive audience with special marketing efforts. In addition … Read More
Luxury brands look to get out the vote
From Luxury Daily by SARAH RAMIREZ As Americans prepare to cast their ballots in the 2018 midterm elections, luxury brands are getting creative in their efforts to encourage a high turnout at the polls. Despite … Read More
Moschino’s fall/winter 2018 campaign has drawn controversy
From Luxury Daily By SARAH JONES Italian fashion label Moschino’s latest advertising campaign is attracting criticism on social media for its approach to a heated political debate. For fall/winter 2018, the brand’s American creative director … Read More
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