Fred Reffsin, Founder & President

Fred Reffsin has over 25 years’ experience managing and building high profile luxury brands, convincing clients and consumers of the value of a life well-lived.
From start-ups and turnarounds to global businesses, he has had a diverse career in high profile leadership positions, developing along the way a reputation as a brand-building, entrepreneurial, status-quo killing, global branding ninja.
brandGrowth was born out of frustration with the silos, politics and bureaucracies that destroy creativity and innovation and a vision for a firm that helps clients fix what happens when they get big then bad, and when their brands are victimized by lazy marketing.
Fred is a Founder of Aliro, a SaaS based referral platform holding a US Patent for inventing, creating and designing systems and methods disrupting the talent acquisition space.
Before that he was CEO of the international subsidiaries of LVMH, Richemont, and Movado Group and has been retained by private equity and venture capital firms to lead start-ups and turnarounds of underperforming portfolio companies.
For over a decade, Fred worked in a range of senior account management and strategic planning roles at major NY advertising agencies, creating award winning business building campaigns for CPG clients such as Unilever, TAG Heuer, Seagram, Cadbury Schweppes, & Fisher Price.