About us.

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Empowering businesses to see beyond what they are for what they could become.

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Capabilities.

We are constantly evolving our capabilities -

focusing on key areas of expertise.

STRATEGY

GLOBAL BRAND BUILDING

BRAND REPUTATION

MARKET ANALYSIS

SALES MANAGEMENT

TALENT ACQUISITION

ORGANIZATIONAL RESTRUCTURING

CULTURES OF ACCOUNTABILITY

BUSINESS DEVELOPMENT

Providing B2C and B2B Clients with Expertise Across a Range of Capabilities

Shared View From the C-Suite

Global Brand Management

Positioning & Messaging

Brand Narrative

Email Marketing

Public Relations

Transition Planning

Business Development

Talent Acquisition

Social Media

Culture & Accountability

brandGrowth llc

Strategy with imagination.

Avoid quicksand.

We help you avoid running in place and ending up way over your head. Our focus is on getting things done well.

Be the benefit.

We answer the question, why you? with a clear strategic plan and compelling brand story.

Anticipate the bad bounce.

We create operationally focused plans to get out ahead of what happens when things go right…and when things go wrong.

Yours is not the only truth.

We help brands discover what’s authentic, ownable and important and turn these into revenue driving sales programs.

brandGrowth
How we work.

We love working with people who share our values.

Accountability

Experience

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Collaboration

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How we work.

We keep it simple.

We are easy to do business with

We are blunt and honest and like our clients to be the same

Time is money. More time is more money. We will spend yours as if it were ours

Clients often tell us what they want. We always tell them what they need

And if what we do doesn’t make you a bit nervous then we haven’t done our job

 
ABOUT

brandGrowth
How we got here.

FRED REFFSIN

Fred Reffsin has had a diverse career in high profile, C-level leadership positions across a range of industries. He specializes in growing mature brands, and refocusing underperforming businesses and management teams. His experience includes renowned brands in luxury; home; fashion; professional services; technology and e-comm. In a prior life, he was a senior executive for several global advertising agencies and has served on the boards of for-profit and not-for-profit organizations.

Fred Reffsin, maverick

"I created brandGrowth out of frustration with the silos, politics, and bureaucracies that destroy creativity, inhibit growth and suck the life out of incredibly talented people, as well as brands that have lost their purpose.

We advise brands how to change the narrative, to deal with the challenges of radical shifts to their business models.

We work with like-minded clients from start-ups to mature, under-performing or out-of-favor lifestyle brands and growing niche, lifestyle businesses. Our focus is to work closely with our clients to fix what happens when they:

  • Got big then bad;

  • Were victimized by lazy marketing;

  • Lost control of their message;

  • Want to restore passion and purpose

The key to our success is to bring to each client engagement the expertise and empathy acquired over a career as a brand-building, operationally focused, status quo killing, story-telling, global luxury ninja.

If you’re interested, let's talk."

Fred Reffsin, Owner and President of brandGrowth llc

Bio.

Fred Reffsin, Founder & President

Fred Reffsin has over 25 years’ experience managing and building high profile luxury brands, convincing clients and consumers of the value of a life well-lived.

From start-ups and turnarounds to global businesses, he has had a diverse career in high profile leadership positions, developing along the way a reputation as a brand-building, entrepreneurial, status-quo killing, global branding ninja.

brandGrowth was born out of frustration with the silos, politics and bureaucracies that destroy creativity and innovation and a vision for a firm that helps clients fix what happens when they get big then bad, and when their brands are victimized by lazy marketing.

Fred is a Founder of Aliro, a SaaS based referral platform holding a US Patent for inventing, creating and designing systems and methods disrupting the talent acquisition space.

Before that he was CEO of the international subsidiaries of LVMH, Richemont, and Movado Group and has been retained by private equity and venture capital firms to lead start-ups and turnarounds of underperforming portfolio companies.

For over a decade, Fred worked in a range of senior account management and strategic planning roles at major NY advertising agencies, creating award winning business building campaigns for CPG clients such as Unilever, TAG Heuer, Seagram, Cadbury Schweppes, & Fisher Price.

CONNECT WITH FRED REFFSIN

brandGrowth
Capabilities

Contact us.

Let's Connect

To learn how we can dramatically improve your branding and messaging and need to address organizational or operational challenges that are inhibiting growth, email us at info@brandgrowth.com or call Fred Reffsin at (845) 507-3535