From Luxury Daily By SARAH JONES Italian fashion label Moschino’s latest advertising campaign is attracting criticism on social media for its approach to a heated political debate. For fall/winter 2018, the brand’s American creative director … Read More
Tiffany’s Flower Flash brings pops of color to New York streets
From Luxury Daily June 5, 2018 By DANNY PARISI New York-based jeweler Tiffany & Co. is working with Lewis Miller Design for an out-of-home campaign that seeks to liven up its hometown with some seasonal … Read More
Luxury Is Broken
Not completely…but the cracks are there and getting larger. Cracks resulting from years of operational inflexibility and its impact on local market creativity, innovation, and original thinking. This started with the crash of 2008 with … Read More
The Right People
The Right People Luxury brands have always employed a number of strategies to keep their products out of the hands of “the wrong people.” These strategies include natural barriers like price, location and quantity as … Read More
Jewelers tout customization, craftsmanship in bridal push
From: Luxury Daily Jewelers tout customization, craftsmanship in bridal push March 14, 2018 By SARAH JONES Tiffany & Co. and Chaumet are among the jewelers promoting wedding bands and engagement rings, looking to be part … Read More
Luxury Brands Broaden Definition of Love in Valentine’s Promotions
From Luxury Daily February 12, 2018 By SARAH JONES In honor of the holiday, a number of brands have created original content or product offerings that speak to affection for friends or self-love. While some brands … Read More
Hublot honors Nelson Mandela, recognizes global achievement | Luxury Daily
From Luxury Daily Hublot honors Nelson Mandela, recognizes global achievement July 24, 2015 By KAY SORIN Swiss watchmaker Hublot is celebrating the legacy of South African anti-apartheid revolutionary and political leader Nelson Mandela with a special-edition … Read More
Out-of-home advertising – Luxury Memo special report
from Luxury Daily Out-of-home advertising – Luxury Memo special report October 5, 2017 By BRIELLE JAEKEL The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw … Read More
Stella McCartney films trashy tale to inspire mindful consumption | Luxury Daily
from Luxury Daily Stella McCartney films trashy tale to inspire mindful consumption July 20, 2017 By SARAH JONES British fashion label Stella McCartney is juxtaposing ready-to-wear and waste in an advertising campaign centered on a sustainable … Read More
Enough Already with Celebrities
We are infatuated with celebrities. In media. In sports. In politics. In business. In marketing the luxe lifestyle. With an array of stars that would make Graydon Carter blush on Oscar night, the luxury industry … Read More
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